- As Strategic Creative Lead, the primary bridge between the clinical product vision and the final technical deployment
- Developed the “Choose-Your-Own-Journey” logic, mapping out user decision points and opportunities for patient engagement and retention
- Project managing the clinical script to storyboard, ensuring medical accuracy was balanced with human-centered storytelling
- Designed the interactive interface (the timeline) and commissioned/managed a specialist developer to ensure a seamless, “stress-free” integration into the client’s digital ecosystem
- Executed all animation, visual effects, and “Interactive Cues” to guide the patient through the personalised learning experience
- Oversight for the entire lifecycle of the project, from the initial creative brief to the final technical hand-off and website embedding
Creative, treatments Brand ID, they all come from strategy
creative. developing strategy and structure. film production. illustration. motion graphics. motion production. ux/ui design
creative. developing strategy and structure. film production. illustration. motion graphics. motion production. ux/ui design
Solution:
Creating a visual language that follows Brand ID and adds to the strategy
Creative ideation of interactive timeline
Developing strategy and structure
editing. film production. illustration. motion graphics. ux/ui design
Treatments for visuals set the tone
Developing strategy and structure
editing. film production. illustration. motion graphics. ux/ui design
Fonts, colours and music all play a part
The ‘Refugee’ strategy and structure lives beyond film
film production. illustration. motion graphics. sound design
Building a user-onboarding engine for a global impact-sharing platform
Scaling Global Impact
A Visual Framework for Oxford University Press
2d & 3d elements. editing. motion graphics. motion production
- For a global platform like OUP’s Impact initiative, the greatest risk is User Drop-off. Acting as the Strategic Creative Lead, I deconstructed the technical workflow and stripped away the UI noise and built a visual ‘Logic Flow
- I helped to create a Frictionless UX Journey that empowered users to share their results with confidence
- I delivered a library of high-retention films and Modular Infographic Assets. These were designed to be deconstructed into ‘Micro-Learning’ snippets for email support, help portals, and global webinars
- My role involved more than animation; it was Information Design. I re-built the submission process to identify ‘Friction Points’ and suggest a visual hierarchy that supported the user’s confidence as much as their technical accuracy
Treatments for visuals set the tone
Developing strategy and structure
editing. film production. illustration. motion graphics. ux/ui design
Frictionless detail information design
Technical accuracy and dependability
editing. film production. illustration. motion graphics. sound design
Oxford Owl: Bringing Digital Ecosystems to Life through Narrative Animation