A global healthcare engagement platform

creative. film production. motion graphics. strategic mapping. virtual scribing

to create a global company-wide interactions, where users spend time learning and developing.

I developed a town-like concept for a global community project with Simon. From concept to completion he helped me deliver an experience that will live for a long time in our memories. Both the strategy and visuals captured the imagination of our global community, as we saw an above average six minutes per visit spent on the site.

Amgen

Global Marketing Director, Medicine

The solution.

A virtual community where we come together, learn and interact

Creative ideation

Build of platform with UI/UX strategy and structure

creative. developing strategy and structure. illustration. ux/ui design

Strategic Digital Ecosystems

Bridging the Vision, Creativity and Technical Execution

creative. illustration. ux/ui design

Launching a global initiative in a complex online event space, ensuring the brand felt human even at a global digital scale.
ideation and design of a web platform – interactive mapping. As Strategic Creative Lead, I architected the visual concept from the ground up
Design of a UI Framework, creating bespoke IP
worked directly with web developers to ensure a frictionless deployment, using Lottie-file animations
supply of brand ID, with assets library for internal teams and external partners. Providing developers with optimized, scalable assets that maintained visual integrity across all devices. This reduced ‘Decision Fatigue’ for the Heartsville board and guaranteed that the final build matched the strategic vision
On success of project, a case study was recorded, I led the production and for a global newsletter, inc. casting, voice recording, editing and production/supply

Frictionless deployment using Lottie-file animations

Reducing 'Decision Fatigue'

after effects animation. illustration. storyboarding. ux/ui design

Final delivery of the project

Evidence of success – commissioned case study for company-wide distribution

editing. film production. motion graphics. online sound recording