- As Strategic Creative Lead, the primary bridge between the clinical product vision and the final technical deployment
- Developed the “Choose-Your-Own-Journey” logic, mapping out user decision points and opportunities for patient engagement and retention
- Project managing the clinical script to storyboard, ensuring medical accuracy was balanced with human-centered storytelling
- Designed the interactive interface (the timeline) and commissioned/managed a specialist developer to ensure a seamless, “stress-free” integration into the client’s digital ecosystem
- Executed all animation, visual effects, and “Interactive Cues” to guide the patient through the personalised learning experience
- Oversight for the entire lifecycle of the project, from the initial creative brief to the final technical hand-off and website embedding
Patient support materials & explainer film
creative. design. film production. illustration. virtual scribing
creative. design. film production. illustration. virtual scribing
Task. Engage, educate and inform patients who are prescribed Nustendi
Solution:
We developed a non-linear interactive journey for patients to self-select their own clinical education path. By architecting this ‘choose-your-own-adventure’ timeline, we significantly increased information retention and eliminated the ‘digital fatigue’ of traditional healthcare explainers.
Creative ideation of interactive timeline
Developing strategy and structure
editing. film production. illustration. motion graphics. ux/ui design
User experience and logic
Bridging the Vision, Creativity and Technical Execution
editing. film production. motion graphics. online sound recording
Illustrated a unique visual language for market authority
moving away from "stock" healthcare aesthetics
illustration. key frame. motion graphics. storyboarding